Psychology Reader

“Who Am I?” The Cultural Psychology of the Conceptual Self

Chie Kanagawa, Susan E. Cross, and Hazel Rose Markus · 2001 · Personality and Social Psychology Bulletin

Role
Methodological contribution
Difficulty
Moderate
Full work length
14 pages
Type
Journal article

Access

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Reading focus

Syllabus: How Do Cultural Worlds Shape Selves and Relationships?

Follow which aspects of self-description vary across conditions, keeping the between-participant design visible.

Why you’re reading it. Make immediate context part of the inquiry into selfhood.

A question to consider. Someone describes themselves as ambitious to a tutor and dependable to a sibling. How could you distinguish accessible self-knowledge, audience expectations and enduring change?

Why this reading

Kanagawa and colleagues vary the setting in which students describe themselves. Their design makes the immediate social situation part of the study of self-concept.

Before you read

The conceptual self is the self-understanding expressed at a particular moment. Different participants enter each condition; the study does not follow one person across all four settings.

Read for

  1. Compare the self-description task, coding categories and situation effects for each outcome.
  2. Distinguish a tested interaction from a significant comparison within just one sample.

Consider afterwards

  1. How would repeated observations of the same people extend this design?
  2. What could distinguish changes in accessible self-knowledge from changes in how people present themselves?

Editorial context

The samples comprise women at two colleges in Japan and the United States. Response content is not a direct measure of an entire identity, and findings differ across outcomes. The study offers a bounded test of context-sensitive expression; it does not establish fixed national styles or changes in enduring personality.