Psychology Reader

Social Attributions from Faces Bias Human Choices

Christopher Y. Olivola, Friederike Funk, and Alexander Todorov · 2014 · Trends in Cognitive Sciences

Role
Major synthesis · Critical reappraisal
Difficulty
Accessible
Full work length
5 pages
Type
Journal article

Access

Psychology Reader links to legitimate sources and does not host article PDFs.

Reading focus

Syllabus: How Do We Understand Ourselves and Other People?

Compare agreement about appearance, prediction of social outcomes, and evidence about a person's actual characteristics. Reconsider the facial-appearance example in Funder's review.

Why you’re reading it. Use the accuracy framework to evaluate a cue that can shape decisions even when its diagnostic value is weak.

A question to consider. If a face predicts election success, what further evidence would establish whether voters recognized competence or merely agreed on an impression?

Why this reading

A face can influence a consequential choice without reliably revealing the characteristic attributed to it. This review connects impressions with social outcomes while questioning what those associations establish about accuracy.

Before you read

Facial morphology means the face's shape and structure. A competence or trustworthiness rating measures an impression. It is not a direct measurement of competence or trustworthiness. A moderator changes the strength or direction of a relationship.

Read for

  1. Distinguish agreement about an impression from evidence that it reflects the person's characteristics.
  2. Compare observational outcome prediction with experiments that alter or select facial stimuli.
  3. Use the examples of information and decision context to identify limits on the claims.

Consider afterwards

  1. Applicants with a certain appearance are more often hired. What evidence would distinguish employers' preferences from applicants' actual job performance?

Editorial context

This is a short narrative review, not a comprehensive estimate of present-day effects. Its examples combine different decisions, samples, and designs. Selecting contrasting faces does not isolate every facial feature, and an association with success may reflect other people's reactions. The article does not validate judging an individual's honesty, ability, or intentions from their appearance.