Psychology Reader

Cultural Change: The How and the Why

Michael E. W. Varnum and Igor Grossmann · 2017 · Perspectives on Psychological Science

Role
Major synthesis · Foundational argument
Difficulty
Moderate
Full work length
17 pages
Type
Journal article

Access

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Reading focus

Syllabus: How Are Cultures Learned, Transmitted and Changed?

Separate describing a trend from identifying its cause.

Why you’re reading it. Connect transmission with historical conditions.

A question to consider. What observations would distinguish changing opportunities for learning from changing demand for a practice?

Why this reading

Varnum and Grossmann connect cultural transmission with changes in social and physical conditions. Their review moves from describing a trend to asking which process could explain it.

Before you read

A time series follows a measure across successive occasions. Autocorrelation means observations remain related across time; two rising trends can appear connected without one causing the other.

Read for

  1. Distinguish transmission mechanisms from proposed ecological pressures and possible feedback between them.
  2. Examine whether archival indicators preserve their meaning and coverage across periods.

Consider afterwards

  1. What would you need beyond parallel trends in urbanization and individualist language to argue for a causal connection?

Editorial context

This is a theoretical synthesis, not a decisive causal test of its examples. Historical associations and retrospective explanations require comparison with alternatives. Forecasting is a proposed test, not an established ability to predict particular events. The authors’ 2026 chapter extends the program and discusses measurement and inference limits across levels and time.