Psychology Reader

Opinions and Social Pressure

Solomon E. Asch · 1955 · Scientific American

Role
Landmark empirical study · Historical turning point
Difficulty
Accessible
Full work length
5 pages
Type
Journal article

Access

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Reading focus

Syllabus: How Do Other People and Social Situations Shape Us?

Track independence as well as agreement, especially when a dissenter changes the majority's unanimity.

Why you’re reading it. Identify which feature of a group supplies pressure, rather than treating conformity as an automatic human response.

A question to consider. Would one openly welcoming member necessarily change a group's treatment of newcomers, and which comparison from Asch suggests a test?

Why this reading

Asch investigates what happens when a person's clear perceptual judgment conflicts with a unanimous group's public answers. Variations in the group's size and agreement make the conditions of both conformity and independence visible.

Before you read

Most group members were instructed collaborators; the focal participant did not know their answers were coordinated. An incorrect public answer could reflect doubt, compliance, or another response to the situation. It need not mean that perception itself changed.

Read for

  1. Keep percentages of incorrect responses separate from percentages of people who ever conformed.
  2. Compare a unanimous majority with a group containing a dissenter, including one who is also wrong.
  3. Follow the contrast between a partner leaving and a partner joining the majority.

Consider afterwards

  1. In a meeting where everyone publicly agrees, what change in the response procedure could help reveal whether agreement reflects conviction or pressure?

Editorial context

This is Asch's concise public account of his research program, not the full technical monograph. It describes male college samples and an artificial visual task, uses dated language, and includes speculative explanations of individual differences. Most critical responses were independent, even though many participants yielded at least once. The findings do not justify a fixed percentage of conformity for all settings or populations.